Press Kit

Elevating demand for all things age-friendly by listening to the voice of older adults at scale.

At we’re harnessing the power of the internet to elevate all things age-friendly and build consumer demand for trusted programs and services that truly meet the needs and wants of older adults. We empower older adults and their caregivers to seek out and insist on age-friendly services and programs in all settings.

Age-Friendly Institute

We're harnessing the transformative power of the internet to amplify the voices of older adults.

Founded in 2019, the Age-Friendly Institute elevates those age-friendly initiatives and provides a first-of-its-kind platform for capturing feedback about them from older adults: the consumer website

Certified Age Friendly Employer Program (CAFE)

Certifying Best Places to Work for Employees 50+

The Age-Friendly Institute’s Certified Age Friendly Employer (CAFE) program is the nation’s only certification program that identifies organizations committed to being the best places to work for employees aged 50+. Since the Certified Age-Friendly Employer (CAFE) Program was created in 2005, hundreds of leading companies and organizations have earned the distinction of being recognized as a Certified Age Friendly Employer.

News & Press Releases

“When we help older people continue to live, work, and volunteer in our communities, we all benefit from their energy, experience, and contributions. As an employer, the Commonwealth deeply values the contributions of older adults, and today’s designation affirms that approach. We thank the Age-Friendly Institute for [delivering the designation of Certified Age-Friendly Employer].” Massachusetts Governor Charlie Baker
" has been the missing element. Now there is a scalable means for gathering ongoing feedback from older adults themselves. It’s critical information coming from the true source - older adults - to match existing rubrics for what is age-friendly.” Terry Fulmer, President of The John A. Hartford Foundation
" is focused on leveraging established measures and crowd-sourced data to help people make better decisions. And it’s about accelerating a movement. Older adults can now more easily speak for themselves. We’re fortunate to be able to leverage member databases with over 1.3 million older adults across America.” Tim Driver, President of The Age-Friendly Institute
"{The Cleveland Clinic} is very committed to age-friendly care and are delighted to see this additional focus on the older adult constituency. This new initiative, and the fact it scales to be seen by so many people, can only help us get better, and I see this as an outstanding opportunity for us to continually optimize service to all older adults and caregivers”. Ardeshir Hashmi, MD, FACP, Chair for Geriatric Innovation at Cleveland Clinic

Press Contacts


Jody Shue

Executive Director

Emily Johnson

Digital Marketing